Programming

Walk into every booking call with the numbers

Cinemas decide on Monday what plays next week. SEATmio shows how each of them programmes your film against the others, where it deserves more and when to call, measured in every cinema the same way.

Programming quality

Does your film get good times and big rooms, or the leftovers? Prime-time share, average auditorium and occupancy against the average film in the same cinemas, and the cinemas where it sells better than its number of screenings suggests.

  • Every comparison made inside one cinema
  • The cinemas where the film deserves more screenings
  • Ranks by occupancy and by screenings side by side
Programming quality: prime time, room size and occupancy against the average film, and the cinemas where the film deserves more screenings.
Programming quality: prime time, room size and occupancy against the average film, and the cinemas where the film deserves more screenings.

When chains set their programme

Each chain publishes next week's programme on its own day and hour. SEATmio learns the rhythm and shows, chain by chain, whether next week is already out or when it is expected, so you call before the slots are gone.

  • Published or expected in hours, per chain
  • The usual day and hour, from weeks of observation
  • An alert when a chain publishes
Next week's programme, chain by chain: already published, or expected within hours.
Next week's programme, chain by chain: already published, or expected within hours.

The programme ahead

Screenings each chain has programmed for your film over the next 14 days, day by day, against the same days a week before, and the screenings pulled from the programme before they started.

  • Programmed screenings for the next 14 days
  • Change against the same weekdays last week
  • Cancelled and moved screenings
Screenings programmed for the next 14 days by chain, against the week before.
Screenings programmed for the next 14 days by chain, against the week before.

Who took my screenings

When a film loses screenings, SEATmio shows which cinema, which room and which hour, and the film that took the slot, with both films' occupancy, for the last seven days or the next seven.

  • Screenings lost, cinemas and the films that gained
  • Your occupancy before against the newcomer's
  • Exportable as CSV for the booking team
Who took the screenings: slots lost by cinema, room and time, and the film that took them.
Who took the screenings: slots lost by cinema, room and time, and the film that took them.

Cinema reactions

How the cinemas feel about your film, read from what they do: screenings added at short notice, screenings pulled before the start, and moves to bigger or smaller rooms, summed up in one exhibitor confidence score.

  • Added and pulled screenings against the usual rate
  • Moves to bigger and smaller rooms
  • By chain and by cinema
Cinema reactions: exhibitor confidence, screenings added and pulled, room moves.
Cinema reactions: exhibitor confidence, screenings added and pulled, room moves.

Demand vs supply

Each film's share of tickets against its share of screenings in a country. Films above the line are under-screened: the strongest argument for more shows, with an alert when it happens to yours.

  • Every film of the week on one chart
  • Under- and over-screened titles flagged
  • Per country, chain or cinema
Demand vs supply in one country over one week: ticket share against screening share.
Demand vs supply in one country over one week: ticket share against screening share.

See it with your own films and countries

On a short call we show live data for the countries, chains or titles you follow, and set up a trial scoped to what you need.

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Programming and cinema negotiations - SEATmio