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Compared with the usual way

SEATmio vs counting seat maps by hand

SEATmio reads the same public seat maps people count by hand. The difference is that it reads all of them, repeatedly, in 124 countries, and keeps the history.

How it is usually done

Before a release, analysts and enthusiast trackers open booking pages, count the sold seats for a sample of screenings and log them in a spreadsheet. Box office forums and newsletters publish such counts for big releases, and many distributors do the same in-house.

The usual way is enough when

  • You follow one or two titles in a handful of cinemas.
  • You need a quick look and have the time to click through.
  • You have no budget for data.

SEATmio is the better fit when

  • You need every screening of every chain in a market, not a sample.
  • You want the count repeated without anyone doing it.
  • You follow several titles or markets at once and want history to compare against.

Side by side

What is measured
The usual waySold seats in a sample of screenings chosen by hand.
SEATmioSeats sold in each screening, and so tickets and occupancy. Not revenue.
Where the data comes from
The usual wayThe same public seat maps, opened one by one.
SEATmioThe seat maps cinemas publish for online booking. No agreements with cinemas, no personal data.
When you see it
The usual wayWhenever someone has time to count.
SEATmioSame day. Presales are read repeatedly before release, the final read minutes before the show.
Level of detail
The usual wayA sample of screenings.
SEATmioEach screening in each room, rolling up to cinema, chain, film and market.
Before release
The usual waySnapshots on the days someone counted.
SEATmioA presale curve per film, compared with similar films, and an opening-week projection.
Other chains
The usual wayWhichever chains the counter opens.
SEATmioEvery chain in coverage is measured the same way, competitors included.
Coverage
The usual wayUsually one market, often a few cinemas.
SEATmio13,162 cinemas in 124 countries.
Access
The usual wayFree, paid for in staff hours.
SEATmioBy agreement after a short call, with a trial scoped to your markets, chains or titles.

Using both

It is the same idea, done at scale. If your team already counts seats, SEATmio removes the clicking and the gaps, and keeps a history you can compare the next release with.

Where SEATmio falls short

A fair comparison has to say this too.

  • SEATmio estimates tickets from seat maps. It does not measure box office revenue, and seats sold at the counter after our last read are not included, so our figures can differ from official grosses.
  • We only see chains that publish seat maps online. Some chains and markets are missing, and some are read less often than others.
  • For most chains our history starts when we began reading them. Presale curves are recorded from September 2026, so comparisons with past releases get richer over time.
  • We count seats, not people: no demographics, awareness or intent to watch.

See your market in SEATmio

Tell us which markets, chains or titles you follow. We reply within one working day and show you real data on a short call.

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Sources

  1. Box Office Theory forum - buzz, tracking and presale thread
  2. Box Office Theory newsletter

The description of industry practice is based on the public sources listed above, checked on 2026-09-27. Corrections are welcome at [email protected].