NewMerchandising

See how your film's products sell online

For brand and licence owners, distributors and studios: which products of a film appear in official stores, when the film's collection launches next to the franchise's standing range, at what price, whether they stay in stock or sell out, and how many units sell where the store shows its stock. Per country, read every day.

  • Official stores only
  • Only products tied to films
  • Read every day
Who it's for

For everyone whose name is on the product

Brand and licence owners

How are the products made under my licence doing online?

Follow every product of your films in the official stores we read: what launched and when, at what price, what sold out and, where a store shows its stock, how many units went.

Distributors

Is the merchandise moving with the release?

Set the launch of a film's collection against its premiere and its ticket sales, in the same dashboard, country by country.

Studios and franchises

Which films keep selling after they leave cinemas?

Compare a film's own collection with the franchise's standing range, and follow both across your films and your partners' films.

What you see

Every product of a film, followed day by day

Merchandising sits next to tickets and presales in the dashboard: per product, per film, per company and per country.

Products per film

Which products of a film appear in official stores, by store and by category: toys, clothing, books, home, games and more.

Film collection or franchise range

Products made for this film are kept apart from the franchise's standing range, with the date the film's collection first appeared.

Units sold, where stock is shown

Where a store shows how many items it has, units sold are estimated from the drops in stock between daily reads. A restock is never counted as a sale.

Availability and sell-outs

What is in stock today, what sold out and when, in every store we follow. A day we could not read is shown as missing, never as zero.

Price

The price each store asks, in its own currency, and when it changes.

Per country

Each store has its country and currency, so you see where a product is offered and where it is not.

Product page with charts

One page per product: price, availability and, where the store shows it, stock and units sold over time.

Per film and per company

All the merchandise of one film, or of every film of one studio or distributor, side by side.

New products feed

New film products as they appear in official stores, newest first.

Units sold are shown only for stores that show their stock. Everywhere else you see availability and sell-outs, never an estimate of units.

Sample product page

What a product page looks like

A collectible figure from a film's own collection, offered in three official stores. Every name and figure below is illustrative, not customer data.

Film X collectible figure
Film X - Toysfilm collection
Sample data
Units sold, 30 days
240
in the one store that shows stock
Official stores
3
offering it in 3 countries
In stock
2 of 3
stores, at today's read
Days on sale
38
since the first store listed it
Stock and units sold, last 30 days
Units in stockUnits soldDay not read
0100200restock2029 days ago19 days ago9 days agotoday

90 in stock at today's read. The restock is not counted as sales, and the day that was not read is left as a gap.

By store
  • Studio storeUS$34.99
    United States90 in stock240 sold
  • Licensee store£29.99
    United Kingdomin stockunits not shown
  • Franchise store€32.99
    Germanysold outunits not shown

Units sold appear only where the store shows its stock; the other stores show availability.

New products this week
  • Film X plush toytoday
    film collectionStudio store - United States
  • Film X poster set1 day ago
    film collectionFilm website shop - United Kingdom
  • Film Y building set2 days ago
    franchise rangeLicensee store - Germany
  • Film Z hoodie4 days ago
    film collectionFranchise store - France
How it works

Official stores, read every day

01

We follow official stores

Studio stores, the stores of licensees and franchises, and the shops linked from a film's own website. Never marketplaces or resellers.

02

We keep what belongs to a film

Each product is tied to its film from the store's own names and collections, and marked as part of the film's collection or the franchise's standing range. Everything else in the store is left out.

03

We read them every day

Price and availability every day, and in stores that show it, the stock. Units sold come from the changes in stock, nothing is guessed or scaled up.

What it does not do

So that you always know what a figure rests on:

  • Units sold only where a store shows its stock. In the other stores you see availability and sell-outs, never an estimate of units.
  • Official stores only. Marketplaces, resellers and physical shops are not included, so this is not a film's total merchandise sales.
  • Not every official store and not every country. The list of stores grows, and the dashboard says which stores each figure comes from.
  • Only products tied to films. A store's other products are not followed.
  • History starts on the day we began following a store.
FAQ

Questions about merchandising

Which stores do you follow?

Official ones only: studio stores, the stores of toy and collectibles makers that hold film licences, franchise stores and shops linked from a film's own website. The list grows; tell us which stores matter to you.

How do you know a product belongs to a film?

From the film's titles in the product's name and in the store's own collections. A studio's store counts only for that studio's films; a licensee's store can carry films of many studios.

Why are units sold not shown for every product?

Because many stores show only whether a product is in stock, not how many are left. We count units only where the drop in stock can be seen, and never extrapolate them to other stores.

How fresh is it?

Every store is read once a day, so a new product, a price change or a sell-out shows up by the next day.

See the merchandise of your films

Tell us which films, brands or companies you want to follow, and we will show you what the official stores carry for them.

Film merchandise in official online stores - SEATmio