Gower Street Analytics is a London company whose FORECAST platform predicts box office per market and simulates release-date scenarios. It is built on historical Rentrak data, the release calendar, and analyst judgment, and has partnered with Rentrak since 2015. Its site lists pricing units (per user per month, per territory) but not amounts, and it also offers a free tier.
Gower Street is the better fit when
- You want a box office forecast in money for a release date.
- You need a forecast months before tickets go on sale.
- You want forecasts across many markets from a model with a long history behind it.
SEATmio is the better fit when
- Tickets are on sale and you want to see real demand, not a modeled estimate.
- You want to check a forecast against actual presales and occupancy.
- You need screening-level detail: which chains, cinemas, and showtimes sell.
- You want candidate release weeks compared on what they really hold: wide releases, holidays, the usual attendance of the season, and the interest each competing title draws.
Side by Side
Using Both
Forecast first, measure after. A model is the right tool months ahead. Once presales open, SEATmio shows whether real demand is following the forecast, early enough to act on it.
Where SEATmio Falls Short
A fair comparison has to say this too.
- SEATmio estimates tickets from seat maps, and revenue from those tickets at each country's average ticket price. It does not report box office takings, and seats sold at the counter after our last read are not included, so our figures can differ from official grosses.
- We only see chains that publish seat maps online. Some chains and markets are missing, and some are read less often than others.
- For most chains our history starts when we began reading them. Presales are recorded from September 2026, so comparisons with the presales of earlier releases will come once there is enough history.
- We count seats, not people: no demographics and no surveys. Our interest index is built from public signals, not from asking audiences.
See Your Market in SEATmio
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Gower Street is a trademark of its owner. SEATmio is not affiliated with or endorsed by it. Information about Gower Street comes from its own public materials and the trade press listed above, checked on 2026-10-05. If anything here is inaccurate or out of date, write to [email protected] and we will correct it.